GoHighLevel Conversations API

Create Custom Subtype

POST/conversations/preferences/custom-subtypes

POST /conversations/preferences/custom-subtypes Create a new custom subtype for a location. Requires agency or account admin role It takes 1 query parameter and 4 body fields.

Request and authentication

Method: POST
Full URL: https://services.leadconnectorhq.com/conversations/preferences/custom-subtypes
Scopes: Not listed in HighLevel's published schema for this endpoint. See all OAuth scopes.
API version header: Version: 2021-07-28
Schema verified: 22 June 2026

Query parameters

Appended to the URL as a query string.

Name	Type	Description
`locationId`required	`string`	Example: `ve9EPM428h8vShlRW1KT`

Request body

JSON body fields. Nested objects are shown indented under their parent.

Name	Type	Description
`name`required	`string`	Name of the custom subtype (max 100 characters) Example: `Newsletter Subscription`
`description`	`string`	Description of the custom subtype (max 100 characters) Example: `Weekly newsletter subscription preferences`
`channel`required	`string`	Communication channel One of: `email`, `sms` Example: `email`
`language`required	`string`	Language code Example: `en`

Example request

Copy-paste ready. Swap YOUR_TOKEN for your access token or Private Integration Token.

curl -X POST 'https://services.leadconnectorhq.com/conversations/preferences/custom-subtypes' \
  -H 'Authorization: Bearer YOUR_TOKEN' \
  -H 'Version: 2021-07-28' \
  -H 'Content-Type: application/json' \
  -d '{
    "name": "Newsletter Subscription",
    "channel": "email",
    "language": "en"
  }'

Skip the schema lookup

Hylo gives your AI agent this schema — and the other 52 documented here — without you looking anything up. Ask in plain English; it picks the endpoint, fills the body, and can run the call against your own sub-account.

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